My task was to design a news website for a New Zealand audience.
The solution needed enable users to perform the task or reach the information that you have identified and prioritised for the audience. The solution was to the be visually and functionally engaging, usable, and suitable within current information consumption patterns.
There was an emphasis upon placement as well as crafted communication, visual and user experience, rather than how technically complex the submitted solution is. The “look and feel” of the interface, the tone of language and hierarchy of material was also to be informed by the needs of the user.
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User Journeys