Collaborative Project w/ Charlotte Bruin
We were asked to design a new create sub - brand approach to Ernest Adam Biscuits. The guideline was to create a competitive difference from their biggest competitor, Arnotts Farmbake.
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Our main objective was to create a new product to replace the original Ernest Adams biscuit range. We aim to do this by updating the current packaging with our proposed design, essence and narratives. We aim to create essence that we aspire and motivate our audience to socially reconnecting with people, environments and food.
Our Flavours
Product
Our brand “Tough” by Ernest Adams comes in 3 delicious flavours of Apricot and Choc Chunk, Peanut Butter Brownie and Cranberry White Chocolate. Ernest Adams are well known for their baking goodies, our aim is to deliever a sense of familiarity in taste to our consumers but offer a healthier, nutritional variation from many other biscuit brands.
Price
Tough biscuits are an affordable treat and we want to keep it accessible for all audiences. Our goal is to ensure that we stay in direct competition with Arnott Farmbake. With our values in mind, easy and convenient is key to success, so we have decided to place the point of price at $3.80. In which is the similar price range of Arnotts Farmbake.
Place
For our brand, Tough, we value the importance of access and ease. Like the current brand, we will supply ourselves in retail supermarkets across New Zealand i.eNew World, Countdown, Pak n Save and Four Square. We want to be as available as possible to our consumers and believe more product placement is valid here.
Expanding Brand Approach
With this proposal, we approached to advertise and partner with active events, such as Weetbix Tryathlon.. Our brand objective to aspire and motivate people to connect socially and with the outdoor again after our interruption of Covid 19.
